Juliana Schiavinatto is an editorial powerhouse with an extraordinary fashion vision, and an award-winning stylist. The Creative Director has worked with influential fashion magazines, such as Elle Canada, international fashion ad campaigns, and major fashion shows. Juliana has styled with many celebrity favorites including, Ashley Graham, Miranda Kerr, Demi Lovato and many more.
Read how she brought Square One's SS17 Campaign vision to life.
HOW DOES IT FEEL WINNING STYLIST OF THE YEAR AT THE 2017 CANADIAN ARTS & FASHION AWARDS? WHAT DOES THIS MEAN FOR YOUR CAREER?
JS: An award definitely makes one feel accomplished in their field. Winning Stylist of the Year is a real honour, but the real award is getting to do this job everyday. I'm not sure what winning means to my career specifically, but either way, it's just really special to be recognized by my peers in the industry, after so many incredible years of collaboration.
HOW DO YOU STAY UP-TO-DATE WITH THE LATEST TRENDS? TRAVEL, BOOKS, MAGAZINES.
JS: This evolves every year. There's so much information out there, so many designers, so many shows, so much Instagram, that trends are now being distilled and interpreted differently. Taking a trend and editing how it's presented to fit your style, instead of the other way around, feels much more relevant today. People are also more inspired by a designer's overall aesthetic, or a brand's core essence, rather than just runway trends. As fashion becomes more inclusive in our quick paced digital environment, trends can come from anywhere now. There's a stronger sense of community in how people approach personal style, while maintaining authenticity, and a trend can now evolve so fast that it's hard to keep up.
I think I really am more interested in the different fashion movements happening globally, and how they are influencing people's approach to personal style and even mainstream fashion, rather than just watching the runway trends.
WHAT EVOKES YOUR PASSION FOR FASHION?
JS: Some people have minds that work better with images, where merging visuals is so instinctive that sharing thoughts visually feels like the best way to communicate. That's how I feel I'm built in a way. Creating an image is like having a conversation for me, and fashion is one way to paint inside that canvas. Since I grew up around my family's retail business, fashion quickly became my main interest early on.
HOW DID YOU DEVELOP A SOLID UNDERSTANDING / PREPARE FOR THE #SQ1ANDTHECITY CAMPAIGN?
JS: As soon as I was approached to discuss working on this campaign, the chat quickly turned to creating visuals that could seamlessly connect with Mississauga's community and the city's energy. After several days driving around I discovered so many incredible locations I had never seen or heard about, and saw the city through a completely different lens. Hundreds of stunning gardens, historical landmarks, a marina, and an international airport, all surround the city within a 15 minute drive from Square One. This inspired a campaign that captured this stunning contrast through a series of spontaneous, authentic, and of course stylish moments.
HOW DO YOU BRIDGE THE GAP BETWEEN THE CLIENT'S VISION AND YOUR CREATIVE DIRECTION?
JS: The goal is to add a special touch to the client's original idea that is unique to my involvement. I always look for ways to create progressive yet authentic visuals that can genuinely connect with their intended audience, keep strong ties to the brand's DNA, and deliver high impact cross-platforms.