Swarovski Crystal Tree
Adorned in over 1,500 crystal ornaments to complement 14 tiers of crystals, and set atop 11 foot tall iconic Swarovski gift boxes, this year’s tree will be unlike anything ever seen before.
A Different Kind of First: Introducing the Swarovski Sparkle Pop Up
In collaboration with Swarovski, Square One will debut Sparkle Pop Up, a one-of-a-kind digital playground with an interactive fashion experience.
The Sparkle Pop Up will include: The Stylefinder, where guests can discover jewellery; Try it on, an opportunity for guests to virtually try on products that suit their look; the Interactive Mirror, which creates fun, festive portraits with a range of virtual accessories; and the Selfie Wall, where guests can snap a photo with their favourite Swarovski influencer.
In addition to the holiday tree and digital pop up, Square One will debut the exclusive Walk of Stars, featuring a unique 21st century retrospective of highly collectable and rare Swarovski holiday ornaments from 2000 to 2017.