GUESS is proud to introduce actress, singer, dancer, entrepreneur, philanthropist, and fashion icon, Jennifer Lopez, as the face of the GUESS Spring 2018 advertising campaign. On the heels of releasing her hit single “Amor, Amor, Amor”, Jennifer Lopez’s career continues to soar with the launch of her iconic GUESS campaign. Taking inspiration from GUESS’ roots and all-American style, the iconic campaign reflects the rich denim heritage that has characterized the brand for the past several decades. Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by fashion photographer, Tatiana Gerusova, in an elegant villa, the campaign evokes classic GUESS campaigns with influences of Jennifer Lopez’s aesthetic and personal style, drawing inspiration from her life as a performer in Vegas and actress in Hollywood.
On Saturday, February 3, select stores will host special events to celebrate the campaign. Additionally, all stores will receive an exclusive gift with purchase starting Friday, February 9 while supplies last.