KILBURN LIVE TEAMS UP WITH DR. SEUSS ENTERPRISES FOR IMMERSIVE, INTERACTIVE TOUR: THE DR. SEUSS EXPERIENCE
Tour Kicks Off this October in Toronto At Square One Before Expanding Across the United States
Los Angeles, CA (August 28, 2019) –Today, Kilburn Live, the Live Events division of Kilburn Media, an entertainment company focused on producing content with an emphasis on quality and originality, announced a new partnership with Dr. Seuss Enterprises, a global leader in educational entertainment, to create “The Dr. Seuss Experience,” an imaginative, interactive and immersive touring experience built to appeal to everyone – after all, “It is fun to have fun but you have to know how.”
A massive 15,000 sq. foot experience, this Seuss-tacular sensory spectacle presents an awe-inspiring journey through the wondrous world of Dr. Seuss. Each visually-stunning area is themed after the beloved stories and characters that are part of the fabric of popular culture. From “The Cat In The Hat” to “Horton Hears A Who!” and “The Lorax,” as well as other timeless favourites, visitors will encounter and enjoy these classic treasures in a whole new way.
“We are extremely fortunate to have been given the chance to partner with Dr. Seuss Enterprises to create this truly innovative experience,” said Kilburn CEO Mark Manuel. “Audiences yearn for great new entertainment and at Kilburn we aim to create new forms of live attractions that are compellingly different. Our entire team grew up reading Dr. Seuss and we have watched our children grow up doing the same. There was a lot of responsibility on our shoulders to represent this property properly.”
Anchored by the attraction’s centerpiece – an inter-connected maze inspired by “Oh The Places You’ll Go!” comprised of thousands of suspended balloons – each room within the experience will represent a different Dr. Seuss book. These fantastically colourful and enchanting experiences bring the magic to life, all while exploring the social message at the heart of each featured story.
“The Dr. Seuss Experience brings the extraordinary world of Dr. Seuss to life and we couldn’t be more thrilled to give everyone the opportunity to see and experience their favorite stories and characters as if they jumped right off the pages,” comments Susan Brandt, president of Dr. Seuss Enterprises, L.P.
As the tour moves city-to-city guests can expect new additions based on different books to join the rotation. The launch will also have a special themed carousel and store where guests can buy Seuss merchandise.
“The Dr. Seuss Experience” will kick off in Toronto on Oct. 26th in a standalone space at Square One, Canada’s foremost fashion, lifestyle and entertainment destination. From Toronto, the Experience will travel to multiple cities across the United States with stops in Seattle, Boston, and Houston already planned. Tickets for the Toronto engagement go on sale on Tuesday, September 13th. Due to anticipated demand, advance ticket registration opens today. To register for Toronto tickets or receive information on future tour dates, visit drseussexperience.com.
About Kilburn Live
Kilburn Live, a division of Kilburn Media, is one of the fastest growing live events companies in North America. As a global leader in experiential, touring, and static live event offerings, Kilburn Live brings the world’s biggest brands to life through groundbreaking and highly entertaining attractions, activations, and immersive entertainment.
About Dr. Seuss
Theodor Seuss Geisel is quite simply the most beloved children’s book author of all time. Winner of the Pulitzer Prize in 1984, three Academy Awards, two Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 45 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.
About Dr. Seuss Enterprises
Dr. Seuss Enterprises is a leading children’s entertainment company focused on protecting Theodor Seuss Geisel’s (Dr. Seuss) legacy and thereby ensuring that each generation can experience the genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges” – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.
About Square One
Proudly managed by Oxford Properties, Square One is distinctively positioned as Canada’s cosmopolitan destination for the fashion, entertainment and epicurean enthusiast, with over 320 merchants including Holt Renfrew, Tiffany, Reds, Babaton, Simons, Apple, COS, Whole Foods, Crate and Barrel, and Links of London. Square One is owned by Alberta Investment Management Corporation (AIMCo) on behalf of its clients and Oxford Properties Group. Recognized for its dedication to present innovative, fashion-forward experiences, unexpected campaigns and social media collaborations. Square One is one of Canada’s Top Ten most productive shopping centres, and in 2017, became only the second shopping centre in Canada to achieve $1 billion in annual retail sales. For more information, please visit shopSQUAREONE.com.