“The Dr. Seuss Experience” Extends Run Through to March 2020
Record-setting attendance prompts organizers to extend stay with new content and an educational opportunity for underserved youth.
Toronto, ON (December 27, 2019) – Due to an overwhelming demand for tickets, Kilburn Live announced today that The Dr. Seuss Experience will be extending its stay in the GTA until March 22, 2020. The Dr. Seuss Experience, an imaginative and interactive experience into the wondrous world of Dr. Seuss, has garnered record-setting attendance since its world premiere at Mississauga’s Square One in late October.
The Dr. Seuss Experience will close temporarily on January 6th and will reopen with surprise enhancements and a new Dr. Seuss character on January 16th. Kilburn Live also announced that there would be no further extension to the run beyond this date.
To celebrate the sensory spectacle’s continued success and to show gratitude for the warm reception it received, Kilburn Live is providing up to 1,000 free tickets to select GTA public schools during the extended run.
“We are thrilled to be extending this highly popular engagement and look forward to providing opportunities for more guests to enjoy The Dr. Seuss Experience," says Mark Manuel, CEO of Kilburn Live. "We think as many children as possible should have the opportunity to enter the innovative and immersive world of Dr. Seuss that celebrates literacy, imagination, and many of the other important messages of the Dr. Seuss books. As such, we are working with select public schools to invite children who might not have otherwise had the opportunity to visit this Experience."
A first-ever experience based on the storied Dr. Seuss franchise, The Dr. Seuss Experience takes each guest on an awe-inspiring journey through nine different Dr. Seuss books, allowing each visitor a chance to magically step into the pages of each of the books. The Dr. Seuss Experience features interactive elements from “Oh, The Places You’ll Go!”, “The Lorax” and “Horton Hears a Who!," as well as specialty rooms dedicated to “How the Grinch Stole Christmas!” and “If I Ran the Circus.” All the rooms are designed around key scenes and characters from each of these beloved books to stimulate the hearts, souls, and imaginations of fans, both young and young at heart, from across the GTA and beyond.
"When we launched The Dr. Seuss Experience, we imagined it would be well-received but had no idea it would have this kind of an impact, and the fact that even more children will get to open their eyes to the world of Dr. Seuss in such an interactive way is incredible," said Susan Brandt, president of Dr. Seuss Enterprises, L.P. "We can’t wait to see all the places the Experience will go from here!"
The engagement also offers educators a teaching experience that encourages children to explore the life lessons in Dr. Seuss's books, helping to foster a love of reading, self-confidence and the wonderful possibilities within their imagination.
The tour will travel to multiple, yet-to-be-announced cities across North America and as it expands, guests can expect new interactive additions, based on different books, to join the rotation. To purchase tickets or receive information on future tour dates, visit www.experienceseuss.com.
About Kilburn Live
Kilburn Live, a division of Kilburn Media, is one of the fastest growing live events companies in North America. As a global leader in experiential, touring, and static live event offerings, Kilburn Live brings the world’s biggest brands to life through groundbreaking and highly entertaining attractions, activations, and immersive entertainment.
About Dr. Seuss
Theodor Seuss Geisel is quite simply the most beloved children’s book author of all time. Winner of the Pulitzer Prize in 1984, three Academy Awards, two Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 45 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, follow us on Instagram and Facebook.
About Dr. Seuss Enterprises
Dr. Seuss Enterprises is a leading children’s entertainment company focused on protecting Theodor Seuss Geisel’s (Dr. Seuss) legacy and thereby ensuring that each generation can experience the genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges” – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, follow us on Instagram and Facebook.
About Square One
Proudly managed by Oxford Properties, Square One is distinctively positioned as Canada’s cosmopolitan destination for the fashion, entertainment and epicurean enthusiast, with over 320 merchants including Holt Renfrew, Tiffany, Reds, Babaton, Simons, Apple, COS, Whole Foods, Crate and Barrel, and The Food District. Square One is owned by Alberta Investment Management Corporation (AIMCo) on behalf of its clients and Oxford Properties Group. Recognized for its dedication to present innovative, fashion-forward experiences, unexpected campaigns and social media collaborations. Square One is one of Canada’s Top Ten most productive shopping centres, and in 2017, became only the second shopping centre in Canada to achieve $1 billion in annual retail sales. For more information, please visit shopSQUAREONE.com.
Media requiring further information, or to inquire about media preview opportunities, please contact:
Martine Levy / Victoria Lord
DDB Public Relations
416.882.9556 / 416.484.9047