Beautifully made clothes. Exceptional experiences. Aritzia is an innovative design house and fashion boutique, home to exclusive brands including Babaton, Wilfred and Tna. Think premium fabrics, expert tailoring and individual style.
Wilfred is designed for the cultured, sophisticated customer who appreciates beautiful design and luxious fabrics. The Wilfred Collection includes Wilfred, Wilfred Free, and Le Fou, which collectively offer whimsical pieces rooted in vintage inspiration, and effortless, luxurious statement pieces.
With its focus on timeless minimalism for the modern woman, Babaton is one of Aritzia’s most-loved brands. The atelier finds beauty in simplicity, pairing elevated fabrics with premium tailoring. These are considered—yet uncomplicated—pieces with an understated sensuality.