It's official, 2018 will see purple reign. Pantone just announced that the colour of the year "Ultra Violet" was chosen for its ingenuity and futuristic symbolism. "This is the kind of colour attached, historically, to originality, ingenuity, and visionary thinking. These are the elements we need to create a meaningful future. Inventiveness and imagination is something we seek in our personal lives and business worlds. People are looking for that ‘magic bullet,’ and this shade is the perfect shade to lead right into it. It’s intriguing, fascinating, and magical," Lee Eisenman, executive director of the Pantone Color Institute, says. For those of you looking to move ahead of the trend and incorporate ultra violet into your style, here are five ways to do so: 

1. Nail It 
Swipe on polishes, like Essie in Hazy Daze, to show off this fad.   

2. Hair Do 
Consider giving your tresses a pop of colour, like L'Oréal Professionnel did, with variations of ultra violet. 

3. Clutch Play 
Bring your A-game this holiday season with the perfect party accessory, such as this Aldo purse, covered in 2018's Pantone colour of the year. 

4. Pucker Up
Incorporate this hot hue into your beauty routine, like a cool liptick from Tom Ford in Violet Fatale from Sephora

5. Head Over Heels 
Nothing screams ultra violet more than these ruffled leather high heels from Zara