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The beauty industry has come a long way, thanks to female founders who are championing diversity and inclusivity. Take Rihanna, who launched Fenty Beauty’s game-changing foundation in 40 shades and challenged other brands to cater to more skin tones. Other brands like Huda Beauty and Pat McGrath Labs are also dedicated to creating beauty products that work for everyone.

Shop the beauty brands that are striving for lasting change.

When it comes to environmental sustainability, female-founded brands are innovating and creating products that promote an eco-conscious lifestyle. Think reusable bags by Stasher and water bottles by S’well that eliminate the need for single-use plastics that end up in our oceans and landfills. Not only do they help reduce your carbon footprint, they’re also pretty stylish.

Shop the eco-conscious brands that help you make sustainable swaps.

The fashion industry is full of amazing brands for women and created by women. Accessory labels like Jenny Bird and Foxy Originals are all about personal style with one-of-a-kind jewellery pieces. Meanwhile, fashion brands like Rebecca Minkoff are dedicated to helping women look and feel good in the clothes they have in their wardrobe.

Shop the brands that are both style and substance.

Wellness has become more important than ever before as we prioritize self-care, along with our physical and mental health. Women-led brands like Saje are tapping into those needs and helping provide the right tools and options. Co-founded by Kate Ross LeBlanc, the essential oils brand harnesses the power of plants to soothe, energize, relieve stress and more.

Shop the brands that are bringing wellness to the forefront.

International Women’s Day is an annual reminder to celebrate the achievements of women everywhere. Shopping female-owned brands is just one of the ways to support them, today and every day.

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