Burberry Brit Shine – the new lipstick that goes beyond, offering hours of shine and plumper lips over time*. Its glossy balm texture combines an intense pigmentation and a multifaceted shine that reflects light from all angles, offering a smoothing and resurfacing full-lip effect for up to six hours. The colour remains homogeneous and doesn’t bleed or smudge. Designed to suit all lips – even the most sensitive. Lightweight and non-sticky, the hybrid texture glides seamlessly on the lips to feel like a protective shield against dryness, dehydration and discomfort. The scent of the formula is a rose petal signature boosted by fruits and greens that enhances the wearing experience. Active hydration: infused with natural-origin ingredients, Burberry Brit Shine’s comfortable formula provides instant hydration** that lasts up to seven hours. The lips feel soft and moisturised all day long. Overtime plump and protection: enriched with a blend of collagen-boosting peptide, rosa damascena and safflower oil, the formula helps to strengthen the lip barrier and limits water loss, leading to plumper* lips after 28 days of use. A unique British-inspired colour range: available in 15 statement shades inspired by Burberry’s British roots. The range features Heritage Honey, inspired by the colour of the Burberry trench coat and Tea Party, a classic English tradition – alongside Kensington Crush and Pimlico Sunset, named after two of London’s iconic neighbourhoods. The lipstick case features touches of gold and silver that shine through a protective glass-like cover, referencing Burberry’s signature house codes. * +17% volume on bare lips after 28 days of use – clinically tested on 31 women. **+28% hydration after one hour – clinical study on 32 women. Vegan formula