Square One

Briogeo, the Black-owned hair-care brand that made its debut on Sephora shelves in 2014, quickly became a standout in the beauty industry with its clean, effective products like the Don’t Despair, Repair! Conditioner and Deep Conditioning Mask, earning Allure Best of Beauty and Readers’ Choice Awards. Its rapid growth caught the attention of Wella Company, leading to a strategic partnership in 2022. Although acquired, Briogeo founder Nancy Twine remains as CEO while also joining Wella’s executive leadership team, helping drive future growth and innovation. The partnership promises to elevate Briogeo’s global expansion and success, aligning with both companies’ shared values and vision.

Available at Sephora

Co-founded in 2016 by NFL Quarterback, Russell Wilson, Good Man Brand stands for evolved essentials. Made for the man-on-the-move who seeks timeless, authentic, and sustainable style with a premium, modern edge.  Their bestselling sneaker and apparel line-up lets you focus on things more important than what you’re wearing: living life, working hard, and helping others. B-Corp Certified and built with a 3% giveback to the work of Why Not You Foundation, Good Man Brand is here for all the ways you do Good. Do Good, Look Good, Feel Good.

Available at Harry Rosen

Pattern Beauty promises to exceed the needs of the curly, coily & tight-textured masses & to offer access to your best hair in your own bathroom. They embrace, love & celebrate their community & the gorgeous hair they have. They empower curl patterns & meet them where they are. They promise to offer superior hydration, through safe ingredients & deliver high-performing products.

Pattern believes hair doesn’t have a gender or race. Their content, their product development & their messaging are centered around the celebration of Black beauty & Black joy. They are proudly Black-owned and Black founded.

Available at Sephora

FORVR MOOD is all about enhancing the everyday, encouraging self-care, and making your life a little more lavish. As a luxury self-care brand, they strive to create welcoming, affordable experiences as a reminder to cherish and pamper yourself each day. Take some time to unplug and unwind with their collections of home fragrances.

Available at Sephora