Founded in Florence in 1927, FERRAGAMO is a global leader in luxury. From its origins to today, FERRAGAMO has stayed true to its core values: the dedication to Italian craftmanship, quality and innovation. In March 2022, FERRAGAMO began its journey of reinvention by appointing Maximilian Davis as Creative Director. Davis, while staying true to FERRAGAMO’s rich and profound heritage, has opened a fresh conversation of luxury blends contemporary. An impactful logo was introduced to coincide with this new chapter. Davis’s debut collection for Spring/Summer 2023 introduced a new Pantone Red which codified FERRAGAMO’s iconic hue and unveiled a new dawn for FERRAGAMO by paying tribute to the brands legacy and Hollywood history.